Essentials for Leadership Certificate – for Sales.

Leaders are made, not born

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Course Overview.

The Essentials for Leadership – Sales Certificate program is an experiential and interactive 24-hour program designed to help build a solid foundation to increase communication and understanding between leaders and their teams. Each course is designed to be innovative and fresh, providing real solutions to real workplace situations without the boring data that we have all heard before.

The premise of this certificate is simple: In theory everything works. But it’s the implementation and follow through that actually matters. You can google many ways to be a better leader, but the question is… how do you actually do it and what are tried and true methods that actually work?

Total Training Hours: 24

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Instruction Fees.

Instructional Fees
$3,000 per participant plus GST

Fees include Textbooks, Software, and Other Required Materials
Elevated HR Solutions will provide any required training materials at no additional cost to participants.

By utilizing the Canada-Alberta Job Grant, you may be able to receive reimbursement of up to 66%, but you will need to pay the full cost upfront once the grant is approved. Participants must be also be eligible trainees for the Canada-Alberta Job Grant.

Training Delivery Method: Remote Learning

This course is delivered in a remote learning environment where participants are immersed in the concepts from start to finish; experiential programs are put in place through distance learning.

Instructor Details
This course will be facilitated by Carrie Becket, RPR and Rebecca Wood, B.Comm

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Course Curriculum.

Capitalizing on the DISC tool, the Essentials for Leadership Sales Certificate will cover the following curriculum for being a genuine leader in today’s workplace:

Finding Passion at Work

  • Learn to build trust and credibility within their teams by being more vulnerable and empathic
  • Learn to take action and be accountable even when it doesn’t feel possible or comfortable

Presenting Ideas with a Purpose

  • craft a confident public speaking presence by getting to practice on the spot interactions as well as rehearsed presentations that inspire. Being able to confidently and articulately introduce who you are and the solutions you can provide to clients is essential to sales.
  • considering that public speaking is the number one fear of all Canadians, it only makes sense sales people have as much practice as possible to remove that fear. The ideas learned in this session will be used in subsequent sessions, with each participant asked to build their own sales presentation at the end of the course.

Communicating with a Purpose

  • Gain insight into your own communication styles and learn the effects of their preferences on others’ styles
  • Facilitate team interactions with positivity, energy and will develop techniques to manage negative interactions
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Course Curriculum.

Ownership Mindset

  • learn how having an ownership mindset increases future success. A key trait of successful sales people is accountability. You will be given tips and tricks on how to identify the mindset you currently use (inclusive of language choices) and how to increase your own awareness. Built on the principles that your results are for you to own

Getting the Most Out of Your Day

  • learn how prioritizing one’s day is an important part of being successful at sales
  • create your essential sales activity list to lead to more closed deals

Creative Problem Solving as a Team

  • Learn that each day leaders are faced with problems that need to be solved in order to move forward
  • Learn how to be an inventive, logical decision maker by understanding the principles behind critical thinking
  • Explore a structured way to approach and dismantle problems as a team


  • Resilience at work is now recognized as a defining characteristic of employees who deal well with the stresses and strains of the modern workplace. Sales people have to deal with hearing no many more times before they hear yes. Learn how to not take this personally and focus on the activities that you can control.
  • Understand how to cope with the emotions associated with rejection and balancing the need for approval

Final Project

  • Create and present a sales presentation back to the team.
  • Learn how to give and receive feedback.
  • Role play as client and sales person to learn how to address common objections, and questions
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